I’M A WOW 14-inch dolls encourage children to play creatively and help them find their very own style. All dolls are co-designed by the brand’s own kid design team, KIDS4KIDS. The design panel, made up of 8 to 14-year-old boys and girls, tells the brand exactly how the products should look.

The collection includes 3 14-inch dolls with color-changing hair and color-changing clothes. Available with different hair colors and in different skin tones, there is a favorite doll for every kid. The bodies of the I’M A WOW dolls are made of recyclable plastic and kids can create decorative accessories out of the packaging. When touched by sunlight, their hair changes color in an instant – a surprise effect over and over again without plastic waste.

I’M A WOW– Sophia- She is a true performer: she loves the big stage and the stage loves her. Whenever she gets the chance, she entertains her friends with a little dance or song. Her kind, hazelnut brown eyes and hot pink hair are unmistakably and truly Sophia. She feels all fuzzy and comfortable in her cute and trendy unicorn pajama and her blue glitter shoes. She is 36 cm (approx. 14 inches) tall.

Available at Target.com starting November 8th: https://www.target.com/b/im-a-wow/-/N-q643lek0i6e